Brands pay per view when users watch your video for any more than two seconds. Video Views: The goal here is to put your video in front of as many relevant users as possible. There are six objectives to choose from:īrand Awareness: If you want your Pin to be seen by as many relevant pinners as possible, this objective will best fit your campaign. To create a Promoted Pin, advertisers need to choose an objective and targeting criteria. A recent study found that for every $100 spent on Pinterest ads, brands produced $60 more in profit compared to other channels.Why Brands are Advertising on Pinterest And the brands that are investing in Pinterest ads are seeing real results.

Brands can leverage Pinterest’s in-platform analytics to measure Promoted Pin performance and inform their advertising strategy. Pinterest Analytics measures the results of your ads and determines which pins are performing the best with your target audience. It’s the perfect recipe to ensure you’re putting your Pins in front of the right eyes-and ultimately increase awareness and revenue for your brand. Alternatively, brands can engage pinners who are passively browsing the Pinternet by targeting interests and specific demographics. Advertisers can serve ads to users who are searching for their products with keyword targeting. And 1 out of 2 Pinterest users have made a purchase after seeing a Promoted Pin. Benefits of Pinterest AdvertisingĪccording to Pinterest, Promoted Pins typically earn $2 in profit for every $1 spent. Ads are served to users in the form of “Promoted Pins.” With Promoted Pins, brands can target specific audiences based on criteria like geography and gender, as well as keywords and verticals. Pinterest Advertising adds an extra layer to the channel’s revenue-generating capabilities. 84% of users head to the visual search engine when they’re making a purchase decision.

Similarly, advertisers are tasked with combining their approach to paid social with SEO best practices to optimize their Pinterest advertising strategy.įor organic social marketers, Pinterest is already loaded with ROI potential. Brand marketers tackle Pinterest with a unique lens compared to visual channels like Instagram and Facebook. Pinterest is often grouped together with other social channels, but the visual medium is more of a hybrid between a social media platform and a search engine.

Pinterest paid ads